By James Bridges
Not all Facebook “Likes” Will Measure Up to Generate Sales
As more and more business owners launch their presence on Facebook, the biggest rush (after a killer fan page) is to get that count of people who “like” the page going. No one wants to see a Facebook business page with “5 people like this”, right?
No one wants to see a Facebook business page with “5 people like this”, right?
In the rush to get “likes” to a page, many people start searching for the answer on Google. Unfortunately many of the searches look like this:
- “Free Facebook likes”
- “Cheap Facebook likes”
- “Get Facebook likes Fast”
A quick search of any of these and you are likely to find offerings as low as $27 to fill your fan page with fans! And if getting “likes” was the sure ticket to making money on Facebook for your business, I would say go for it; unfortunately that isn’t the case.
The adage of “you get what you pay for” certainly seems to be true when it comes to getting Fans on Facebook. The cheap fans are often Fake, and last time I checked, fake fans don’t buy anything. In addition to that, Facebook looks at the interaction of your fans as part of their formula for distributing your updates; many of these “cheap” fans don’t interact which then negatively impacts your ability to share your offerings with your new found “friends”.
What is the Answer to Getting “Likes”?
While Facebook would say the only way to get “likes” is by using Facebook Ads that is just one method of fan acquisition. Ads are great, but counting only on that 1 source of traffic can leave you too dependent on the policy chances of Facebook. To help start getting more people to click “like” today and to have those people result in actual sales for your business, consider the following:
- Email Your Past Clients – Whether you have a small list of past clients, or maybe you have been carefully taking care of your customers in a massive database, send them an email to let them know you are on Facebook. Even, better, send them a few emails. Share with them that you want to share the conversation in a new medium, that you enjoy talking them, and that you are going to be sharing much more than just “sales”.
- Social Plugins – Social plugins are free and often overlooked. From allowing visitors on your website to “like” an individual page to putting a fan box on your site you can allow your existing website traffic to bring you great new friends.
- Facebook Ads – With the volume of Traffic available on Facebook this source can’t be ignored. Especially for a local business, you can lazer target people with the right interests and distance from your store. Take time to carefully target your audience and send them to a facebook fan page that will bring you more than just “likes” (give them an opportunity to optin).
A balanced attack to getting “Likes” each day will ensure your business is not only part of the conversation, but also generates sales from your time on Facebook.
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