Facebook is all about updates. The news feed is front and center when you login and it shares the latest information from individuals and businesses that you are connected to. Should you look at your news feed carefully you might find you aren’t seeing information from everyone. Is it because they aren’t updating? Maybe it’s because they aren’t sharing information that’s interesting enough? It could just be a combination of the two.
The algorithm that decides what is shown on your news feed is complex. It is designed to show you what Facebook thinks is “most interesting” to you. Just as Google tries to show you the best information when you run a search Facebook tries to show you the best information each time you check what’s going on in your network. Just as there are great strategies to land in the top 10 of Google, there are strategies that you can put land you at the top of the news feed.
One of the first methods of getting into the news feed is by developing your own Facebook updates. Certainly no one wants to hear where you had coffee and not sharing any updates is a sure-fire way to ensure your Facebook marketing efforts fail. To create a powerful set of updates, we invite you to consider the following.
Create Facebook updates that pique interest, provide value, and drive sales.
- Common Questions – The questions that fans/customers ask you are one of the best places to start for your updates. Take the questions that people commonly submit via email or ask you on the phone and transform them into an interesting update. Take for example a common question in the music making world like “what type of wood is the instrument made out of?” You could transform this into an update such as “Between Mahogany and Maple what type of wood do you desire your instrument to be made from?” Of course the more extensive your product line the more interest piquing questions you can create!
- Customer Objections – Addressing customer objections in the form of updates is one of the best places to start when you want to lower the fear of your prospects to help them become a customer. Those common objections such as “But your competitor product has X number of features…” and transform it into something like “Discover 7 killer features that you can’t live without [link]”.
Starting with common questions and fan/customer objections will help you to create your own custom Facebook updates. Take it a step further by addressing items such as product features, product benefits, and statements you make daily and you will have a clear set of updates that will dominate the news feed.
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